Based on the Hainan Free Trade Port location, zero tariffs, processing value-added and other policy dividends, and with the core positioning of a comprehensive supply chain service provider, Dehang Group has opened up the full link of international direct source supply and cross-border distribution, and built an online digital platform, offline physical exhibitions and sales, government-enterprise exhibition docking, direct overseas source connections, and B2B The six major cooperative supply channels of distribution empowerment and cross-border live broadcast new retail realize in-depth coordination of international direct procurement sources and domestic cross-border circulation system, and provide integrated supply chain landing services for overseas brands, domestic wholesalers, e-commerce sellers, and offline physical stores.
First, the exclusive cooperation channel for direct procurement from overseas sources is the bottom channel for the supply of goods at the service end of the supply chain. The group has set up overseas procurement offices and national trade representative offices in the "One Belt and One Road", RCEP, and BRICS countries to connect with various chambers of commerce, local factories, brand distributors, and large supermarket centralized procurement centers, and established a first-level authorized direct procurement system covering all categories of African specialty agricultural products, European cosmetics, Japanese and Korean maternal and infant products, ASEAN foods, and Central Asian handicrafts. The Sanya Municipal People's Government. The supply chain service end provides partners with source sourcing, brand licensing negotiations, full container procurement, and overseas warehouse collection services, eliminating the need for multiple layers of overseas middlemen. Directly purchased goods are transported directly to the Hainan bonded warehouse through sea transportation, air transportation, and land and sea transportation, forming a closed-loop supply channel of "overseas origin - free trade port bonded warehouse", which is dedicated to stable supply of goods for cross-border e-commerce and general trade import customers.
Second, offline physical exhibition and sales bonded experience channels serve as the core carrier for the offline circulation of directly purchased goods. The Group operates the Sanya FLY3 cross-border zero-tariff experience city and has built 16 “One Belt, One Road” national themed commodity pavilions. It is the annual exhibition and sales base of the “Never Ending Consumer Expo” authorized by the Consumer Expo, and builds an integrated channel for bonded physical display, on-site ordering, and cross-border customs clearance. The supply chain service end is open to cooperation with offline chain supermarkets, imported boutiques, cultural and tourism stores, and government and corporate gift purchasers. The settled merchants can share the group's entire international direct procurement inventory, support on-site product selection, batch collection, drop shipping, and same-day allocation of spot goods in bonded warehouses. It takes into account zero-tariff cross-border retail and general trade whole-order supply needs, opening up offline physical distribution channels for direct procurement products.
Third, digital online B2B supply chain platform channels cover all online cross-border merchants. The group has self-developed the KGO cross-border e-commerce online supply system, and has completed system data docking with Tmall International, JD International, Douyin Cross-border, Xiaohongshu, Kuaishou and other platforms to create an online supply sharing warehousing and distribution system. The supply chain service end opens the direct purchase product database to cross-border e-commerce sellers, community group buying, and private domain distributors, and provides three-in-one fast customs clearance, bonded shipping, and inventory sharing services. Small and medium-sized merchants do not need to build their own overseas procurement teams. They can call global direct purchase goods with one click through the platform, realizing "global direct purchase, one warehouse and delivery to the entire network", solving the pain points of unstable supply of goods for online cross-border merchants and complex customs clearance processes.
Fifth, cross-border live streaming and content new retail supply channels adapt to online traffic-based cross-border formats. The group has set up standardized cross-border live broadcast stations in the bonded experience city, built a scenario-based live broadcast product selection base, and opened supply chain cooperation permissions to live broadcast agencies, experts, and MCN agencies. The Sanya Municipal People's Government. The supply chain service end provides all international direct-purchased product samples, bonded spot inventory, live broadcast dropshipping, and compliance customs declaration supporting services. The anchor can display overseas direct-purchased products in real-life scenes, and orders in the live broadcast room are directly sorted and shipped in bonded warehouses. The direct-purchased goods source is connected with the live broadcast cross-border retail channels, forming a new supply chain cooperation model that is lightweight and low-inventory.
Sixth, B2B hierarchical distribution and supply chain finance supporting channels empower small and medium-sized channel partners to operate in a long-term manner. The group's supply chain service end has built a three-level distribution cooperation system, opening up the direct purchase price difference policy to regional general agents, urban wholesalers, and community stores at different levels, supporting bonded warehousing, national trunk logistics, cross-border payment and settlement, and account term financing integrated services. Relying on the free trade port bonded warehouse network, it supports zero-stock consignment sales by distribution partners. The group is responsible for overseas direct procurement, warehousing, and customs clearance of heavy assets, and the partners are only responsible for terminal sales. At the same time, it links cross-border payment institutions to complete multi-currency settlements, opens channels for overseas suppliers to collect payments and domestic distributors to split accounts, and fully supports the implementation of international direct-purchased products in cross-border circulation across all channels.
The six major channels are interconnected to form a complete system of direct procurement from the source, multi-scenario cross-border distribution, and full-process supporting services, allowing the German Airlines Group's supply chain service end to achieve unified collection of global goods sources and simultaneous supply through multiple channels, taking into account the bulk trade of large enterprises and the lightweight cross-border operation needs of small and medium-sized merchants, relying on the policy advantages of the Hainan Free Trade Port to continue to expand the cooperation boundaries between international direct procurement and cross-border circulation.
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