Bairuiyuan Goji Berry Co., Ltd. is a full industrial chain enterprise specializing in goji berry technology research and development, organic planting, production and processing, marketing, and cultural tourism. It has successively won honors such as "China's Well-known Trademark", "National Key Leading Enterprise in Agricultural Industrialization", "National High-tech Enterprise", and "National 4A-level Tourist Attraction". The Bairuiyuan model, which integrates the primary, secondary and tertiary industries, online and offline, and traditional and modern elements, is committed to fulfilling its mission of "enabling Chinese people to enjoy high-quality Chinese wolfberries", and is determined to become a respected century-old brand. In 2016, Bairuiyuan was awarded the "Autonomous Region Quality Award" by the Autonomous Region People's Government and was recognized as a "National Key Leading Enterprise in Agricultural Industrialization" by the Ministry of Agriculture and Rural Affairs of the People's Republic of China. In 2017, it was selected as a "Food Supply Enterprise" at the Xiamen Summit of BRICS Leaders. In 2018, it was selected as the National Professional Research and Devel